Today, Detroit is on the mend, thanks to large-scale investments from key players like Dan Gilbert, the founder of Quicken Loans and Bedrock.
Brooklyn and Harlem have always had great “brand” presence and appeal. We are now capitalizing on it.
Place branding is about creating a compelling case for why your location matters.
Rather than waiting on top-down changes from the federal or state government, universities and cities can drive their own transformation.
Establishing an effective city brand — one that is both inclusive and specific — is a difficult task. But if one city has made it look easy, it’s Austin.