How to Brand Your City Without Copying Another
The secret to place branding lies in highlighting a city’s unique characteristics — not mimicking a tried-and-true formula.
The secret to place branding lies in highlighting a city’s unique characteristics — not mimicking a tried-and-true formula.
In 2013, Mexico witnessed the collapse of three of its largest housing developers. Five years later, the nation has seen a boom in investment and multifamily construction.
Today, Detroit is on the mend, thanks to large-scale investments from key players like Dan Gilbert, the founder of Quicken Loans and Bedrock.
Brooklyn and Harlem have always had great “brand” presence and appeal. We are now capitalizing on it.
Place branding is about creating a compelling case for why your location matters.
Rather than waiting on top-down changes from the federal or state government, universities and cities can drive their own transformation.
Establishing an effective city brand — one that is both inclusive and specific — is a difficult task. But if one city has made it look easy, it’s Austin.
Steven Pedigo joins the Breached Podcast to discuss what’s needed to ensure the American social contract.
In today’s increasingly global economy, universities form an incomparable link between urban areas and the international market.
Greater Philadelphia is the only region in the country that creates a city-wide welcome to all college students.