The Magic to Marketing Your City
Place branding is about creating a compelling case for why your location matters.
Place branding is about creating a compelling case for why your location matters.
Rather than waiting on top-down changes from the federal or state government, universities and cities can drive their own transformation.
Establishing an effective city brand — one that is both inclusive and specific — is a difficult task. But if one city has made it look easy, it’s Austin.
Steven Pedigo joins the Breached Podcast to discuss what’s needed to ensure the American social contract.
In today’s increasingly global economy, universities form an incomparable link between urban areas and the international market.
Greater Philadelphia is the only region in the country that creates a city-wide welcome to all college students.
With its enviable location, prominent international airport, and major port, Miami now serves as an economic and financial hub for Latin America.
The Miami metro has quickly strengthened its entrepreneurial ecosystem. But, what does it mean for the future?
Does Miami’s influx of new residents translate into sustained and shared economic growth?
As Miami aspires to the ranks of leading global cities, how does its talent base stack up?